What's softly lighted, condescending and embellished all over? Well, in Concord, California Home Depot is launching a pilot store for women. Named Her Depot, the store is said to forgo the lumber isle for home furnishings and decorative storage solutions.
Home Depot's step towards the more feminine side of things is an attempt to draw in an audience typically lost to established home decorating stores. Between DIY trends hitting the mainstream and the increased popularity of sites like The Nest, home improvement is no longer segregated to the old orange-slathered warehouse. In fact, Her Depot will abandon the tried and true color all together in favor of modern shades, elaborate displays and lower shelves.
With His and Her locations planned to coexist mere miles away from each other, why not simply combine the two? Perhaps all that Home Depot needs is a makeover, not an adopted pronoun.
via Consumerist

http://www.youtube.com/watch?v=IJkfqsWr7Lc
Posted by: Bob | Friday, November 02, 2007 at 04:22 PM