We've written often about the magic that is Trader Joe's, but Carl Willat of Carl's Fine Films sums it up in his cell phone-filmed diddy, If I Made a Commercial for Trader Joe's.
Our old studio on Bryant was right up the block from Trader Joe’s and as you might imagine we would wander over there several times a day.
One day I was taking a photo of a primitive but lovely hand-drawn chalk sign when a manager came running over to tell me cameras aren’t allowed in Trader Joe’s. Well, he didn’t say anything about cell phones so I decided then and there to make a commercial for TJ’s on my Treo. Up until now they haven’t done any TV advertising at all so I have no idea if this is the kind of thing they would like.
One day I was taking a photo of a primitive but lovely hand-drawn chalk sign when a manager came running over to tell me cameras aren’t allowed in Trader Joe’s. Well, he didn’t say anything about cell phones so I decided then and there to make a commercial for TJ’s on my Treo. Up until now they haven’t done any TV advertising at all so I have no idea if this is the kind of thing they would like.
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