Curious signage spotted at a TJ Maxx in Seattle. The “Labels for Less” retailer has historically offered an odd ball mix of “gourmet” inspired condiments and reduced price candy, best reserved for your great auntie’s sweet tooth. So we found it counter-intuitive that the retailer best known for last season’s designer labels would suddenly be promoting health via food. Buzz words like “organic,” “natural” and “no preservatives” certainly suggests food, yet there is no mention of actual food or better yet, fresh food.
On the same visit we overheard two Millemnials chatting at the checkout, each with an armful of assorted trendy togs. “Wow, organic pancake mix? That’s weird. I just wouldn’t think to eat anything from this place.”
Yeah, and Walgreen is going to have fresh prepared meals to go. Right.
Posted by: jay jacobowitz | Friday, February 05, 2010 at 06:22 AM