Lately it seems that the Internet is all a buzz over Millennials. They're brand averse! They're ironic! They'll replace us all with robots!
Well, perhaps not that last one.
In the spirit of understanding the next significant generation of consumers, we thought we'd bring you a few tips on how to immerse yourself in Millennial culture.
Here are our six strategies for walking in a Millennial shoes:
1. Browse Innovative Millennial-Created & Supported Sites
- Vimeo
- Tumblr
- Muxtape
- Gawker media sites (Jezebel.com, Gawker.com)
2. Experience the DIY Movement
- Shop independent artists and sellers on Etsy.com
- Take a hip craft/sewing class at an urban sewing shop
- Read MAKE magazine & attend one of their events
3. Shop at Millennial-Approved Clothing Retailers
- Hunt down Irreverent, ironic duds (http://www.bustedtees.com)
- American Apparel (simple, ethically-produced pieces that speak louder than any “branded” tee or top)
- User-created limited-edition shirts for the masses (http://www.threadless.com)
4. Eat Like a Millennial
- As master re-mixers, Millennials use grocery retail as a Reimagined food court, sampling a variety of flavors and brands daily
- Brand is much less important than categorical ethnic flavors
- Millennials turn to “real” food over more processed snacks. Ditch the Lean Pocket and head to the streets (for delectable street food, that is)
5. See What Other Brands have Done to Win the Millennials’ Trust
- Target (limited-edition runs)
- H&M (cheap duds by exceptional designers & classic never-fail pieces)
- In the end, it’s not about the brand itself. Brands must reinvent themselves in innovative ways to gain attention from Millennials
6. Learn More Through Our Report
Go forth and discover!
Love,
Your Tinderboxing Trendspotters

