Here's the concept according to their website:
Equipped with only two wheels and a love of communing, our social-savvy hosts embark on culinary bike tours throughout the New York City metropolitan area - exploring each unique neighborhood’s vibrant characters, scenic destinations, and memorable rides. PEDALING hosts will guide viewers through some of the city’s best nooks and crannies. Episodes will contain practical tips for urban cycling, including an inside peek at a professional bike fitting, traffic etiquette, and where cyclists in the area ride, eat, and live. Special guest stars and a few unexpected forks in the road lie in store for our PEDALING hosts.
The first few episodes are heavily food-centric with chefs, spice traders and visits to food trucks and a hefty dose of sustainability thrown in.
