Further evidence that nobody really understands the internet the way they think they do…
Two different legitimate sellers on Amazon.com are offering to sell a gallon of private label milk for $2500. In response, over 1000 consumers have penned quite detailed, imagined product reviews about the product—many over 250 words!. To give you some idea for comparison Dyson’s best selling upright vacuum cleaner has only generated 115 legitimate user reviews.

In fact, a recent communications study found that the upper 50% of products in terms of overall volume of user reviews on Amazon.com were instances in which users began spontaneously reviewing the product for the sake of play, sarcasm, art, etc. rather than taking seriously the task of reviewing the product. Put another way, the majority of user reviews on Amazon.com have little to do with product opinions or experiences and much more to do with creating witty, sarcastic or mocking stories about the products and brands.
And here’s an example—Bic Pens—in which every single review is a sarcastic comedy piece rather than a serious review. In the end Bic ends up looking like a comedians tool rather than a preferred brand:
And, of course, nobody could resist letting Gillette off the hook when they had the unfortunate audacity to release a “limited edition gamer” version of their Power Fusion razor:
My favorite review:
I tried to buy the Gillette Razor Power, Fusion Gamer(tm) from Best Circuit Shack, but one of the beflippered gnomes who toil there refused to sell it to me.
When I approached the counter to purchase this clearly superior shaving wand, "Doug" began to hammer me with questions. "What's your favorite game? What are the other names of Jenova? How many alts do you have in WoW? Have you ever run a CS server?" Flustered, I could only stammer out thin excuses. "Doug" grew suspicious and hustled me into the back. There he strapped me down to an Ultimate Game Chair(tm) and poured Mountain Dew Game Fuel(tm) into my ears until I confessed I only owned a second-hand Dreamcast.
They kicked me out, taunting me as I left defeated. However, once in the car, I managed to drive at twice the speed of Twitter and bought a Gillette Razor Power, Fusion Gamer(tm) from Target, cleverly bookending it with a bag of Cheetos(tm) and a copy of "Puru Puru Ne Sho Ma Machinehead Samurai Kitty". The unsophisticated checkout girl never thought to ask, and she practically smiled at me.
I went home and shaved. My chin is now hairless.
In summary, the Gillette Razor Power, Fusion Gamer(tm) is a good razor, but it is prejudiced against non-power gamers. 3 stars.